ABSTRACT
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
TABLE OF CONTENTS
part I|48 pages
Marketing Research and Innovation
part II|103 pages
Marketing Tools and Visual Practices
part III|46 pages
In-House Biomedical Research and Marketing