ABSTRACT
This chapter focuses on the theoretical writings of Marshall McLuhan, where technical differences should be highly important, and realization of animated film in the spectator's view. Animated films reflect the very regime of film, which is the visualization of motion. Animated movies influence their audience emotionally and even intellectually in the same way live-action movies do. The chapter relies on McLuhan's most popular dictum that 'the medium is the message'. Just like Jean Louis Baudry in his apparatus theory, Marshall McLuhan compares the cinema with Plato's cave and, like Bazin, he focuses on live-action movies with their spatial qualities. Although focusing only on live-action movies, Metz, French film semiologist Christian argues that the signifiant of film is an imaginary one due to the fact that the object is absent at the moment of the film's screening. Animation in film potentially reflects its artificial condition by visualizing the motion of unmoving or totally imaginative objects and visions.
