ABSTRACT
Slavoj Zizek's philosophical endeavour entails unveiling and intertwining the enigmas of Hegel and Lacan, which becomes increasingly apparent that the political goal of this undertaking is the critique of global capitalism. Although the critique of capitalism becomes the primary focus of Zizek's political enquiry, its prominence is most evident in his later texts. Zizek makes a clear distinction between the economy/capital as an essential limit to signification and hegemonic struggle and capital as the positive condition that creates a symbolic background against which hegemonic struggle occurs. Zizek argues that under capitalism, enjoyment is no longer prohibited by moral norms, but explicitly demanded and administered, through the consumption of commodities that act as embodiment of objet a, offering the prospect of full enjoyment. Even, the most radical desire is included, so long as it becomes a site of profitability. Consumerist fantasies are accompanied by the ideological fantasy of liberal democracy that presents capitalism as a realm of freedom.
