ABSTRACT
Public relation (PR) is a part of the cabal sworn in complicit silence. It is the silence of the relatively strong, of the sensible minority who are kidding themselves about the impact of their words. It is also the silence of the relatively weak, of the silent majority. The strength of the weak is in being impervious to forms of symbolic power, including the finest and most indirect ones such as public education and public relations. Implicit silence reinvents the Aesopian language. Aesopian language is carnavalesque, mask-wearing, 'internally polemic', with a 'sideward glance', playing the fool, and deadpan serious. Complicit is just another word for weak. Resisting and collaborating are not necessarily different activities. There are big advantages to protect. Communication is intervention. The dominated are even more creative than the dominant, because they are forced to communicate more indirectly, using uncommunicative or implicit silence.
