ABSTRACT
Sports embody the distinction between a world of domination, scientific management, and an artificially generated dislike of others versus a world of collaboration, spontaneity, and fellowship. Sports lay powerful claim to expressing nature—the fastest woman on Earth, the longest leap, the quickest racehorse. Greenwashing through sport endeavors to create the kind of association that Wittgenstein once problematized: the seemingly synonymous everyday use of the word "good" in the expressions "a good football player" and "a good fellow." In the case of greenwashing, a structural and indexical homology is claimed between the extractive and sporting industries in terms of success, simultaneously distorting the brief and fragile life of the sports star and the lengthy and powerful impact of environmental despoliation. All too often, a proper awareness of the technological sublime's duality of capacity and tragedy, and the responsibility that accompanies it, has been muddied by greenwashing.
