ABSTRACT
Loyalty in the tourism literature is borrowed from the consumer behaviour literature, but adapted to the specific characteristics of the tourism and hospitality industry. This chapter identifies key constructs that relate to loyalty behaviours in the tourism industry. Whilst research in the tourism literature focuses on antecedents of tourist loyalty such as satisfaction, value, motivation and service quality, there is a dearth of research on the impacts of new-fangled technologies such as social media and their impacts on the loyalty model. The chapter considers a new loyalty integrated model with antecedents of tourist loyalty such as trust in social media, destination image, consumption emotion and satisfaction. It reviews precursors of tourist loyalty such as the relationship between trust in social media and destination image. The chapter depicts new constructs that revamp a new loyalty integrated model. Since loyalty is beneficial to both tourists and service providers, monitoring its evolution is important.
