ABSTRACT
The most important consequence for cities, in relation to city branding, is that the proliferation of new and intensive consumption trends has led to the production of new urban imaginaries: it is clear, that the city is also an experience to be consumed, in many different ways. City branding is strongly affected by the trends, and it reverberates with the dynamics of urban neoliberalism. To sum up, by approaching neoliberalism as a political-economic practice, it is evident that the neoliberal mode of regulation relies on existing socio-cultural institutions, producing a wide range of diverse, hybrid formations. Regulation, broadly conceived, refers to the institutional structures that support and stabilise a given 'regime of accumulation' including both the formal rules imposed by institutions and the informal norms and expectations that arise from social and cultural patterns. Electronic music is definitely a transnational cultural phenomenon.
