ABSTRACT
OVERVIEW: YOUR STUDY OF PERSUASION before you begin your journey with this important topic, it’s important to understand the concepts that receive specific attention in this book. Your study of persuasion will explore the following: ethics, theories of persuasion, argumentation, visual communication, new media, persuasive public campaigns, nonverbal communication, interpersonal communication, health communication, business and professional communication, persuasive presentations, and humor. t hese topics are all important to the study of persuasion in your life. Let’s take a look at each in more detail.
