ABSTRACT
Design implies several added dimensions. One is scope. While layout often refers to the single page—an editor may lay out several pages in a day—design can encompass the entire look of the publication. Design defines the way the individually laid-out pages will pull together and relate to each other. Design provides the basic structure for each page template. Design also defines how contrast can be expressed by setting parameters for colors, type sizes and fonts, page sizes, sections, etc. The design has to be flexible enough to accommodate typical production challenges, such as last-minute changes dictated by news events, or fewer full-color pages during tight budget times. A design offers aesthetic appeal, expresses the publication's personality, and provides the visual cues that unify its pages. Working within the templates of defined typefaces, page sizes, sections and colors, editors apply design on a daily basis as they lay out pages.
