ABSTRACT
There has been significant growth and development in golf media over the years. This chapter begins with a brief overview of the types of media evident in the golf industry, followed by an emphasis on televised golf. The section brings together innovations and advancements in televised golf production to examine the nuances of golf broadcasting. A case study highlights the importance of an effective broadcast. New media and social media are introduced and a second case study highlights the perils of these technologies if used unwisely. The chapter concludes with considering three of golf media’s biggest challenges – profitability in the digital age, attracting younger viewers, and gender diversity.
