ABSTRACT
Place goods are a spatial experience, and Geographical Indications are an acknowledgment of spatial distinctiveness which gives birth to unique products and goods. The continuity and durability of place goods depends upon patrons, traders, market and customers. Place goods cannot and do not sell themselves. To develop consumer perception about the quality, value and the place, product link requires sensitive rearing, upholding of standards by producers of goods and effective marketing. In a poor country like India many holders of Geographical Indications are groups of artisans or cultivators with limited resources to take on long-drawn legal battles. This chapter discusses the Scotch Whisky Act that came into force in the United Kingdom. Scotch whisky means whisky that has been produced at any distillery in Scotland. The Scotch Whisky Association came to learn that Golden Bottling Limited, a company set up at Alwar, Rajasthan, was manufacturing and selling whisky by the name Red Scot.
