Indigenous culture and Indigenous publishing

The deliberations of the World Intellectual Property Organization (WIPO) are of paramount importance for the global publishing industry and, therefore, for the International Publishers Association (IPA). This is obvious in the case of WIPO's Standing Committee on Copyright and Related Rights (SCCR), which addresses the international copyright framework but it is no less true of the agenda of the Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Folklore (IGC). Ironically, the fallacy in this logic is most obvious to publishers of Indigenous works. They can see clearly that, in terms of literary culture, many developing countries are content rich but distribution poor. Cultural richness is becoming economic wealth. For example, the Indonesian Ministry of Industry and Yayasan Batik Indonesia is implementing product certification called Batik Mark for Indonesia's original batik prints and designs.