ABSTRACT
This paper contributes to the debate on the legacy of sports events for local communities by focusing on the effect of non-mega sports events on sports participation. It builds on the work of Ramchandani and Coleman (2012) and Ramchandani, Kokolakakis, and Coleman (2014). The focus of these studies was the initial sense of inspiration reported by audiences during an event to be more active in sport and the factors that underpin the occurrence of an inspiration effect. It is the next stage of progression, moving from the intention of inspiration to the action of participation, which this paper investigates.
