ABSTRACT
Economic Geography and International Business share a common interest in the sub-national region as a crucial arena in which economic activity takes place. Economic Geographers and International Business scholars both recognise that the degree of embeddedness of the firm within a region is a fundamental influence on the ability of the firm to build competitive advantage based on the tangible and intangible assets within that region. The area of the interplay between labour markets and the changing geography of production, powerfully influenced by multinational enterprise strategies, is a relatively neglected area within International Business. Both disciplines have developed a keen interest in how economic activity is regulated, at international, national and local levels, and how this affects the economic dynamism of particular places. Economic Geographers have been more interested in learning within regions, which speaks more closely to their interest in regional development and regimes of uneven development.
