ABSTRACT
Whether politics, public speaking, education, filmmaking, or screen-writing, one's mantra must be 'know your audience'. Most screenwriters think about everything except who their core audience actually is when identifying subject matter, which consequently routinely results in futility, with countless unread and unproduced screenplays. There is a distinct difference between studio motion pictures and independent films. Studios are owned by global conglomerate monopolies that now have taken over almost every media outlet worldwide, as the US Conversely, if screenwriters allow themselves to be open to understanding that if a storyline, genre, subject matter, or setting that they are contemplating does not meet any desirable or salable trend in the marketplace, no producer is likely to ever read past the first few pages, since the wrong script of the wrong genre, with the wrong setting, tone, and story elements, has no ability to be sold in the current global market.
