ABSTRACT

This conclusion presents some closing thoughts on concepts discussed in this book. Marx's funeral is not his death because his work continues to attract people who think about how to understand and abolish capitalism. Jean Baudrillard, the French postmodern thinker is wrong in arguing that "the Marxist theory of production is irredeemable partial and cannot be generalized" to culture and media. Also, the Canadian media philosopher Marshall is wrong when he argues that Marx and his followers did not understand the new media dynamics. The chapter summarises the connection of media four roles in the capitalist economy: the commodity form, the ideological form, media reception and alternative media. In some types and parts of media content of capital it accumulates by selling the audience as commodity to advertise clients and focuses on the media role in production, circulation and consumption processes of the economy with no relation to the political system namely: state, civil society, laws and cultural institutions.