ABSTRACT
This chapter focuses on first position in terms of Signposting. The New, on the other hand, is a resource for creating Salience, whether through end-weight or other means such as underlining. Visually, the chapter assigns emphasis to parts of an image through strong or contrastive colours, special highlighting or size. Beyond resources of Theme and New, texts are knitted together through cohesive resources of different kinds. The chapter shows how to keep track of participants introduced into a text through pronoun Reference. It uses repeated, synonymous and contrasting lexical choices to give unity to a text through Lexical Cohesion. The chapter also explores how grammatics can be deployed to deepen comprehension, critical awareness and production of persuasion in verbal and visual modes and across civic and promotional domains of semiosis. Oral forms of persuasion in the civic domain and with critical appreciation of the rhetoric of orators responsible for bringing about significant social change in contemporary western institutions are discussed.
