ABSTRACT
We are currently living in an expert society where we are constantly confronted with experts for everything. As individuals, we meet them in media where they provide cocksure analyses of the condition of the world, the world economy, security risks, who to blame when a corporation is not as profi table as expected during the last quarter, how to cook or how to lose weight. We also meet them through various forms of health apps in our smartphones, in fi tness blogs, and at the gym where we are not expected to be able to make our own exercises, but need a personal trainer to guide us. To an increasing extent, we also see experts offering their expertise to corporations, governments, public organizations, associations, unions and political parties. They offer expert missions, and processes of assessments, auditing, ranking, certifi cation, authorization, accreditation and standardization. We have experts giving advice, and assist organizations in matters of communication, recruitment, investment, brokerage, analysis, fi nancial investment, intelligence, information, marketing, purchasing, education, sustainable development, staffi ng, PR, media relations and more. Whatever you do, wherever you turn, as an individual or member or manager of an organization there are experts-individuals with a legitimate claim of superior knowledge in a specifi c area-ready to guide and support you and as a responsible individual, citizen, organizational member or manager you are expected to relate to this increasing amount of expertise available.
