ABSTRACT
This chapter presents some closing thoughts on the concepts discussed in the part two of this book. The part two of this book introduces narrative analysis that helps to illustrate the dominance of certain stories in public discourse while at the same time indicating the void left by stories that remain untold or marginal. It then discusses semi-structured interviews as an interpretative method and a means to elicit 'why' or 'how something happened', and why 'organizations and institutions do what they do' as well as their motivation behind it. The book presents a mixed-methods-design combining quantitative computerized sentiment analysis with qualitative content analysis. It demonstrates that an interpretative account should provide maximal coherence or intelligibility to a set of social practices, and an interpretative account of a particular set of practices should be consistent with other practices or traditions of the society.
