ABSTRACT

We can study different examples of rhetoric, ranging from ancient oratory to modern advertising, slanted news, and (I would like to include, as we shall consider later) areas that I would lump under the heading of "Administrative Rhetoric." Or we can study various writers on the subject of rhetoric, including the many works that have classified particular rhetorical devices. Here also would belong tracts concerned with the place of rhetoric in the curriculum as a whole. Much that anthropologists and sociologists now treat in terms of "myth" and "magic" and "charisma" could properly be considered as further extensions of persuasive processes belonging ultimately in the field of rhetoric.