ABSTRACT
The Canadian economist Harold Innis observed that changes in the patterns of interaction to accompany communication technologies are generally so widely distributed in a society or culture and result so deliberately from the use of that technology. Innis himself mapped out some of the interaction patterns brought about by the predominant channels through which a society's information is moved and managed. Jack Goody has labelled such technologies as technologies of the intellect, in order to emphasize the way in which LoDagaa people provide new orientations for human thinking and new potentials for human interaction. In all societies and cultures, Gregory Bateson has noted, people employ routines or methods to guide their habitual interaction with one another and with their environment. Calibration and feedback are basic components of such routines. Calibration refers to the way in which people habitually classify or organize the patterns of interaction in specific ways.
