chapter  6
18 Pages

Biography of an Idea: BiodegradaBall

What does creativity look like? This is an important question to ask, but a tricky one to answer-especially if one maintains traditional beliefs about invention and innovation, which suggest that creative ideation is an internal psychological event. From this perspective, creativity may be thought to be invisible. This makes perfect sense. If creativity were to be understood as an internal mind−brain affair-then of course we can’t see it. And if we can’t see it-it must be invisible.1