ABSTRACT
This part introduction presents an overview of the key concepts discussed in the subsequent chapters. The part addresses the inherency of justice within cooperation— theories of justice having been the province of philosophy at least Plato’s Republic, which begins in earnest with Glaucon’s desire to hear, from Socrates, “an encomium on justice in and by itself”. It focuses on the transactional justice of exchange relationships, the definition that seems to fit best with a practical resource-acquisition vision of public relations. Modern neuroscience actually offers substantial evidence that Aristotle and Charles Darwin are correct— at least in regard to the power of habit. Darwin even rejected idealistic utilitarianism, with its calculation of the greatest happiness for the greatest number, as a direct motivation for altruistic— or, in his words, “sympathetic”— behavior. Aristotle provides materialistic foundation for justice, self-control, and other virtues associated with cooperation.
