ABSTRACT
Founded in 1964, the archaeological open-air museum at Lejre, Denmark (formally called Land of Legends) has long been combining scientific research in experimental archaeology and the reconstruction of prehistoric technologies with public interpretation and education. The site has become an institution in Denmark, features in school books and according to one survey it was known among 43% of the Danish population (Land of Legends 2009). Lejre attracts every year about 55,000 visitors, most of which are families with children. In this paper, I discuss how at Lejre, over recent decades, the emphasis of the site has been shifting from a research institution towards an archaeological theme park.
