chapter  8
14 Pages

Techniques for Idea Generation

WithBrad Hokanson

Creative techniques for generating more ideas are common and work in different ways to encourage divergent thinking. They are a convenient way for anyone, visual thinkers in particular, to jot down notes or generate ideas as quickly and with freedom from self-censoring of ideas. In addition, free mindmapping software exists that can help with the visual and spatial organization of information. Research has shown that imaginary play and role playing as a child helps develop creative capabilities, which are carried forward to adulthood. The Native American tradition, like Edward de Bono's Thinking Hats, encourages us to examine different viewpoints and ideas and to provide a structure for generating ideas. The trick with attribute listing is to be very complete and then in extreme detail when learner’s list attributes. Changes that result from attribute listing are small and don't significantly redirect the product concept.