ABSTRACT
This chapter outlines the model's contours; it analyses the different entrepreneurial traditions that provide ways of understanding the model; and also provides a way of supplementing people's understanding of this transition through the use of Workerism and post-Workerism with their emphasis on 'free labour' and the rise of immaterial labour and products. It examines how entrepreneurial profit seeks to make immaterial goods rivals and excludable despite the fact that this limits innovation and productivity. The chapter talks about the Google Model and pulls these changes together before it concludes. For people purposes, the economy was transformed in two important ways and both are related to particular forms of property — namely the growth of immaterial products and services. The first qualitative shift concerns where value is entrepreneurially captured. Increasingly, value and opportunity are captured from outside the firm. The second change concerns the growth of two contrasting forms of property: the material and the immaterial.
