From the beginning the thought wasn’t, ‘Hey! Th is is going to get us boatloads of money!’ Th e thought was, ‘Hey! Here’s a space where we as directors and creative people can do our thing without worrying about the various other concerns of ﬁ lmmaking. . . . Th at’s what was most important, being able to commit to this full time, without a full understanding what lies ahead, but with a knowledge that if you build an audience, that will be helpful, whatever you do in the ﬁ lm world.