ABSTRACT
Analytical concepts and themes from the research tradition known as CCT have inspired and guided this history. As used in academics, the term "discipline" has had various connotations, mostly positive ones. The roots of the consumer research discipline in America extend back to the late nineteenth century. Christine Frederick, Kyrk's more entrepreneurial contemporary, showed less theoretical inclination, but gathered a bigger following among the public at large. Hungarian born George Katona, for example, arrived in America in 1933 and quickly secured a position at the New School for Social Research in New York City. Paul F. Lazarsfeld came to the US from Vienna, Austria in 1933 on a Rockefeller Foundation fellowship. Nineteen years after the Odyssey, Eric Arnould and Craig Thompson published an invited thematic review article, "Consumer Culture Theory (CCT): Twenty Years of Research". Meaning, a word with a great many connotations, can be defined as something that is intended, indicated, or conveyed, especially by language, but also through behavior.
