ABSTRACT
Organisations can now choose a variety of traditional and digital media to promote their products and brand names to potential customers. However, before the Internet or television, their choice of media was a lot more limited, with signage being an important marketing and branding tool. Businesses would display various types of printed, enamel, neon, and painted signs to tout their wares, promote awareness of their brand names, or identify the location of their stores. Over the years, as the technology changed, so did the style of advertising media. Old commercial signage was for a time seen as worthless junk, except for a few collectors, and signs were thrown away, destroyed, painted over, or left exposed to the elements to fade and disappear forever.
