ABSTRACT
This volume is the first scholarly collection dedicated to the urban traces commonly known as ‘ghost signs’ or, less popularly, ‘fading ads’ or ‘brick ads’: the remains of painted advertising signage on walls and hoardings. Although the term ‘ghost sign’ tends to refer to fading hand-painted advertisements on brick walls, it is used loosely with varying interpretations: this is the focus of our first chapter by Roberts and Marshall, which interrogates the term and its use with the aim of developing a working definition.
