ABSTRACT
This chapter explores options for consideration when deciding to implement a digital asset management system. There are a number of factors to consider when assessing the system of choice, including the following: organizational change and impact, digital asset management types, digital asset management characteristics, digital asset management project management and return on investment justification. In conjunction with the technical advances, broadcasters' businesses have engaged in more media deals, with the media deliverables increasing at a staggering rate to remain viable in a rapidly changing market. Digital asset management implementation requires a considerable amount of planning and commitment to implement successfully. Too often organizational changes occur as an afterthought or as a result of a painful rollout and risk diversion. Program automation systems have been using ingest processes since the early 1990s that have always used some method of attaching metadata to the video files.
