chapter  18
8 Pages

Scoring for Short-Form Media

WithGreg McCandless, Daniel McIntyre

This integrated music and technology chapter, the first in a two-chapter study of media scoring, begins by introducing production workflows related to using locked picture in the DAW. Related topics include video synchronization basics, importing/exporting video files into the digital audio workstation, and industry-standard visual cues used for synchronization such as punches and streamers. The chapter then proceeds to illustrate common methods for scoring hit points in multimedia productions; to this end, sequencing in non-standard meters is discussed, as well as realizing meter and tempo changes in the DAW. The chapter concludes with a survey of short-form pieces that are commonly used in advertisements, including sonic brands and jingles.