ABSTRACT
Until recently, media convergence was not a common activity. To the contrary, people associated every medium with a particular kind of product. The telephone meant conversations via a special device between two people not located in the same place. Television meant audiovisual programs on a special set with a glass front. Movies meant audiovisual programs made for projection onto a big screen. Newspapers meant printed stories on large sheets of paper circulated daily or weekly. Music recordings were plastic discs or tape cartridges made to be played on phonographs or tape decks.
