ABSTRACT
This chapter explains a case study of Fresenius to provide practical insights into the art of thriving as a global business. Fresenius offers dialysis products and services for hospitals and local patient treatment. The company's origin goes back to Hirsch Pharmacy located in Frankfurt am Main, which was established in 1462. An important milestone in 1966 occurred when Fresenius started to sell dialysis machines. Presently, the company operates in four business segments, all of which are positioned in promising growth markets within healthcare industry. First, Fresenius Medical Care is involved in treating patients who suffer from chronic kidney failure. Second, Fresenius Helios in Germany is one of largest hospital operators. Third, Fresenius Kabi supplies essential medications, clinical nutrition products, medical devices, and services to help patients suffering from chronic illnesses. Finally, Fresenius Vamed plans and develops healthcare facilities. The aim of Fresenius is to strengthen its position as a leading global provider of products and therapies for chronically ill people.
