ABSTRACT
News Corporation's development has been inextricably tied to the ambitions and character of Rupert Murdoch, who has headed it since its launch, and who through the control conferred by his personal and family command of voting shares has been able to pursue a long-term policy of expansion without effective opposition. Two key features have defined this pursuit: diversification and globalization. Despite setbacks, the company has succeeded in generalizing its operations from print media to film and television, and more recently to digital services. It has also shifted its center of operations from its original bases in Australia. Later the UK, to the dominant English-language market of the US. In addition, the company has established a growing global presence in India through the STAR satellite, in Europe through Sky, and more generally through the provision of cable programming, formats, and the Dow Jones financial services.
