ABSTRACT
Across many countries, there has been a focus upon awareness-raising campaigns that have the objective of changing the norms, values and beliefs of entrepreneurs and citizens to align the formal and informal institutions. This chapter reviews these policy measures that begin to address some of the formal institutional instability and uncertainty confronting entrepreneurs. To tackle the lack of alignment of the formal and informal institutions, one approach is to change the norms, values and beliefs of potential and existing entrepreneurs regarding the acceptability of working in the informal sector so that these are in symmetry with the laws, regulations and codes of formal institutions. Educating entrepreneurs about the formal rules is important if their norms, values and beliefs are to be in symmetry with the codified laws and regulations that constitute the formal institutions. To formalise informal entrepreneurship, it is also necessary to deal with other formal institutional failures, including the existence of formal institutional voids and weaknesses.
