ABSTRACT
Gameplay is a smooth space of experimentation drawing diagonals through the striated grid of the program. The videogame industry is a striation of a different kind, striated by financial constraints and winning formulas. Nintendo games has learnt the plane of organisation, referring here to the business itself, is structured to allow for its artists to take productive lines of flight as a collective war machine, to diagram on the plane of consistency, the plane of artistic creation, and produce new strains of videogame industry. The videogame industry as a whole is vulnerable to a range of global factors, including of course the rising cost of producing software on high-end machines. To be clear, the videogame industry is highly exploitative, makes use of the latest technologies to mine information and market their product, has an uncanny ability to speak directly to the gamer's desires and command an absurd level of consumer loyalty.
