ABSTRACT
The phenomenon of retirees migrating to a new country is not something that only
began in the recent past. This has been taking place as early as the 1970s in Northern
Europe where retirees from the UK and Germany migrated to areas near the
Mediterranean Sea (King, Warnes, & Williams, 2000). Migration does not have a
singular pattern but criss-crosses boundaries and demography. According to the
AON (2010) report, many retirees from Western and Northern Europe favour a
warmer country such as Spain. More specifically, the report indicates that 58% of
respondents from the UK, 54% from Germany and 47% from Switzerland desire
migrating to another country.