ABSTRACT
When introducing a phenomenon such as neuroliberalism it is always tempting to try and find a suitable point of origin from which to tell the story of its evolution and development. Throughout the 1990s social marketing techniques continued to be used to address a range of issue-specific problems. During the 1980s social marketing techniques were used in developing countries to tackle a range of pressing public health issues including the spread of HIV/AIDS, diarrhoea and malaria. While representing an important moment in the international history of neuroliberalism, it is important to emphasize that the National Social Marketing Centre (NSMC) was an ultimately constrained articulation of neuroliberal government. Developments in the US and UK have played an important part in the evolution and development of neuroliberalism, neuroliberal government practices are evident in many other countries throughout the world.
