ABSTRACT

Communicators must understand and heed cultural beliefs and practices before developing plans, programs, and messages. There are corporate and organizational cultures, community cultures as well as foreign and international cultures. This chapter is about life in the United States and features some of the many varied cultures that make the country a melting pot. The first study examines an issue of tolerance in a Midwestern uni - versity. The following is a story of a strong tradition at a Texas university and a report of police departments around the country developing programs to build trust in their communities. Chapter 8 centers on foreign and international cultures and crises.