ABSTRACT
The cases in this chapter center on problems and perceived problems of products and what was done in the areas of crisis management and crisis communications in order to convince consumers that the problems had been eliminated. Yuhan-Kimberly in Korea had a crisis when consumers believed its wet wipes were not safe for infants. Maple Leaf Foods, Inc. in Canada had to make changes to convince consumers its products were safe after several people had died. Wendy’s had to do the same after a customer tampered with its chili.
