ABSTRACT
It is clear from our interviews that the manufacturing industry identity of the yacht
makers plays an important part in the lack of collaborative options, as formulated by a
national boat association representative:
[The boat manufacturers] view themselves as an industry, the fact that they close for
four weeks each July in accordance with traditional industrial holiday dates . . . these
are the exact same weeks when tourism has its absolute peak in the region. The
biggest hurdle is the fact that they do not see themselves as being in the experience
business at all.
