ABSTRACT

Thus, a network having a high degree of legitimacy tends to attract many actors such as

investors.

The contribution of the concept of governance and networks in our context is that it

brings attention to interdependencies and resource exchange between actors in a

network and in particular between public and private actors. Palmer (1996) stresses the

importance of bridging the gap between the bureaucratic culture of public administration

and the marketing culture adopted by private tourism firms in tourism governance. The

regular interactions between the actors are often caused by their need to negotiate

shared purposes and exchange resources such as funding, information, trust and expertise.

There are certain resource dependencies between the actors in the destination that are

important dynamic factors which need to be understood (Nordin & Svensson, 2007).

What the crucial relations are may vary between processes within the same destinations.

Obviously, stakeholders have different interests in different issues, and thereby take differ-

ent roles and bring different resources into the process, depending on the issue in process.