ABSTRACT
Europe and beyond: localism and short-termism of private and public stakeholders,
making it difficult to change the development trajectory of destinations through innovation
of services and experiences in the light of changing demand patterns. The future challenge,
both from an analytical and a policy perspective, is therefore not so much to document
these difficulties further, but rather to seek to understand examples where significant pro-
gress has been made towards a more innovative approach to destination development.
