ABSTRACT
As soon as a county or a region, and thus an election district, is not given the supposedly
appropriate attention in external communications, all tourism measures are boycotted. Pol-
icies oriented towards real conditions are thus completely disregarded and negated. This
holds just as well for the individual tourism regions. Under-representation in the branding
and communication strategy always leads to unnecessary discussions. This still holds
today for managers, spokespersons or political representatives of tourism interest
groups and those of the other interest groups, since the existing structures do not allow
responsibilities and interests to be clearly separated.