ABSTRACT

As soon as a county or a region, and thus an election district, is not given the supposedly

appropriate attention in external communications, all tourism measures are boycotted. Pol-

icies oriented towards real conditions are thus completely disregarded and negated. This

holds just as well for the individual tourism regions. Under-representation in the branding

and communication strategy always leads to unnecessary discussions. This still holds

today for managers, spokespersons or political representatives of tourism interest

groups and those of the other interest groups, since the existing structures do not allow

responsibilities and interests to be clearly separated.