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Public Relations as Emotional Labour
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Public Relations as Emotional Labour

Public Relations as Emotional Labour

ByLiz Yeomans
Edition 1st Edition
First Published 2019
eBook Published 4 June 2019
Pub. location London
Imprint Routledge
DOIhttps://doi.org/10.4324/9781315687162
Pages 238 pages
eBook ISBN 9781315687162
SubjectsCommunication Studies, Economics, Finance, Business & Industry, Humanities, Social Sciences
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Yeomans, L. (2019). Public Relations as Emotional Labour. London: Routledge, https://doi.org/10.4324/9781315687162

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked.

Drawing on interviews with practitioners and agency directors, together with the author’s personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature.

Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.

TABLE OF CONTENTS
chapter 1|16 pages
Introduction and guide to chapters
WithLiz Yeomans
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chapter 2|25 pages
Emotional labour in a global context
A framework
WithLiz Yeomans
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chapter 3|39 pages
Promotional culture and the ‘market’ for emotional labour in public relations
WithLiz Yeomans
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chapter 4|28 pages
Interrogating the ‘pink ghetto’
Gender and public relations
WithLiz Yeomans
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chapter 5|28 pages
‘Skilled emotion workers’
PRPs’ emotion management in everyday professional relationships
WithLiz Yeomans
View abstract
chapter 6|32 pages
Professional relationships in public relations
Agency directors’ perspectives of emotion management
WithLiz Yeomans
View abstract
chapter 7|21 pages
Conclusions
WithLiz Yeomans
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