ABSTRACT
Athletes are a central part of the sporting world both on the field and off. For a professional ath-lete, the battle on the field can attract many spectators to watch in person, and many millions to watch through any number of television and digital devices. Importantly from a business angle, this on-the-field action also can be part of a platform that enables both the athlete and potential partners to pursue their own business and other objectives. Many corporations are seeking to build their own brands and promote their financial and other interests through sponsorship/endorsement partnerships with athletes.
