ABSTRACT
This chapter explains nonmarket strategies through the following elements: approaches to nonmarket environments, responses to nonmarket influences, and actions or tactics used to react to nonmarket issues or as nonmarket solutions. Different strands of strategy research have examined the strategies of firms to manage the nonmarket environment. The existing literature on nonmarket strategies is strongly based on organizational response and corporate political strategy literature. Over the past two decades, the use of institutional theory to explain organizational behaviour has gained increasing interest from academics. In order to classify and compare different taxonomies on the design of nonmarket strategies, the broadest categorization of nonmarket strategies derived from the organizational response strategies are compliance and influence organizational response strategies. The information strategy entails the provision of relevant information about a specific issue to the decision-maker that is in charge of the decision-making process in order to highlight their specific interests.
