Business Strategy and Corporate Strategy

The Swiss firm, Rohner Textil AG (Rohner), agreed to adopt a sustainability strategy in 2005. Rohner decided to utilize cradle-to-cradle principles as its guidelines; the result was a 30 percent increase in total output, a drastic reduction in costs, and the production of the first 100 percent biodegradable commercial fabric, which revolutionized the textile industry and set a precedent for responsive environmental design. ¹ The Climatex® Lifecycle^TM fabric was designed as upholstery fabric for office furniture.