ABSTRACT

In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.

chapter |25 pages

Case Studies

chapter |15 pages

Marketing Yourself as a Producer

chapter |13 pages

Video project proposals

chapter |14 pages

Directing Corporate Videos

chapter |15 pages

Production Coordination

chapter |15 pages

Corporate Scriptwriting

chapter |11 pages

Legal Considerations

chapter |10 pages

Location Shooting

chapter |12 pages

The Interview Format

chapter |14 pages

Aesthetic Considerations

chapter |26 pages

Technical Considerations

chapter |16 pages

Training Videos

chapter |17 pages

Marketing and Social Media

chapter |15 pages

Nonprofit Organizations